To improve your Google rankings without getting penalized, learn what activities Google penalizes. In short, avoid black hat SEO techniques like keyword stuffing and link schemes. In addition, it’s crucial to post accurate hours of operation, and update those if/when they change.
- You can identify the total traffic to your site, the total conversions and the total revenue generated from your site.
- Content Marketing Institute confirms that 88% of B2B companies give priority to content marketing.
- Google Search Console, SEMrush, and Ahrefs are valuable tools that allow you to conduct deeper audit/health checks for your website.
- Users are more likely to engage with and trust content that reflects the latest information and trends.
- Properly optimized alt-text has the power to move your images to the first page of image search results, providing you an additional shot at a higher ranking.
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Google now includes metadata support for crediting images to the proper author and rights holder. Take a baseline and watch your search traffic grow as you apply SEO to your images. You can track organic search traffic from Google Images using the Search Console Performance report.
Technology allows you to stay current with the market and gain a higher ranking with minimal manual effort. You should ensure your meta descriptions are concise, compelling, and match the page’s content. Header tags (H1, H2, H3) are a great way to structure your page and make it easier for users and search engines to access information. If you include alt text with your images, you will share more information about your content with Google, which might result in better rankings for your images in search.
Improve Website Loading Speed
By comparing the performance of these channels, you can identify areas where organic search is already driving strong results, allowing you to reduce PPC spending for those keywords. Conversely, for keywords with high conversion potential but low organic visibility, increasing PPC efforts can bridge the gap. Here’s a great example of a local business that has taken advantage of Google My Business and publishes content based around local keywords. This helps Pigeon to understand the location of potential customers. In the words of Google – “Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a Google employee”.
On-Site Webspam Factors
If, on the other hand, a page consistently gets links, this will likely improve its rankings. Instead of randomly building links to any page, choose 3-4 pages that you want to improve their rankings and focus your link-building efforts on these. The next step in optimizing your SEO is to revise your keyword research strategy and find new keywords to create content.
To ensure your pages rank well, you need to maintain a technically sound website by following SEO best practices and conducting regular audits. Images play an important role in making your content engaging and memorable, and they can significantly impact your SEO. Original visuals, such as infographics, graphs, and high-quality photographs, not only make your content stand out but may also give your page an edge in Google’s rankings.
We’ve spent a lot of time over the last few months studying AI overviews to see how they impact search and what they mean for SEO in 2025 (and beyond). While there are clearly some (big) negatives for publishers, there are also new opportunities to increase SEO Anomaly traffic and conversions for your website. But, they also offer a new opportunity for SEOs willing to spend the time optimising to rank in the AI Overviews. Making the purpose and relevance of your page clear to Google and searchers is the job of on-page SEO. It’s the icing on the cake that highlights the work you put into matching intent and covering the topic in full.
If you’re already ranking accidentally for it, then you’re sure to rank when you intentionally target that keyword. Also it creates a poor user experience because people can’t find what they’re looking for. Keywords are the same thing as search terms (also called search queries). To rank higher on Google, it’s crucial to optimize your website’s on-page SEO. This means making changes and improvements directly on your web pages to help search engines understand the content better. When targeting question-based keywords, it’s important to provide detailed and informative answers within your content.