You may find it helpful to make a list of the pages on your website and rank them by priority, either based on traffic or importance to your website goals. This is about ensuring the images on your webpage can be understood when someone can’t view an image and by search engines. BHS Links Search engines can’t view the images on your pages like your visitors typically would, so they rely on alt text descriptions on your webpage to categorize imagery.
- The specter looming over most SEO-related conversations in 2025 is AI.
- For example, if all the top ranking pages are outdated, slow loading, incomplete, have terrible designs, or something that could be improved, we noted it in here.
- As you navigate through this guide it will become very clear what SEO is and where search engine algorithms are headed in the future.
- You can analyze keywords one by one or input up to 100 of them at once.
Keyword relevance
We’re here to break down the jargon, demystify the algorithms, and help you navigate the ever-evolving landscape of the digital world. Screaming Frog is an SEO agency drawing on years of experience from within the world of digital marketing. There’s obviously a huge number of reasons why a website might link to another and not all of them fit into the activities above. This might include speaking at an event which is covered by local bloggers, sponsoring a local football team, or being listed by suppliers, as examples.
Write Unique Titles, Descriptions and Content
If you take the long view on SEO, there are three broad eras you need to know. It’ll come as no surprise that all three of these eras are defined by Google, the world’s most popular search engine. Of course, SEO helps many other types of businesses besides the wedding industry as well. Just as you perform a competitive analysis to identify market gaps and differentiate your products and marketing efforts, you’ll need to investigate and analyse competitors’ SEO. That way, you can give yourself a competitive edge regarding your site and its content. Now that you’ve fixed your site’s technical SEO problems, it’s time to go on offense.
In other words, you don’t want to greet people with a giant stock photo that takes up the entire above the fold area of your page. Which is why it’s super important to hook people the SECOND that they land on your website from Google. When someone clicks on your site in the search results, then clicks back to Google, that’s a signal to Google that your page is a BAD fit for that result. …and you’ll get a score along with a list of detailed recommendations. And I quickly noticed that most of the content on the first page were guides. Back in the day I’d write content that I THOUGHT would rank on the first page of Google.
While Google hasn’t defined good user experience in detail, we can make an educated guess based on the practices they discourage. They’ve created relevant, up-to-date content that addresses the search query. To improve your off-page SEO, create a plan for getting other sites to link to your content. Creating SEO-friendly content that your target audience finds valuable is the result of consistent effort. You’ll want to optimise every page of your website, including the home page, about page, and other static pages, as well as blogs, articles, sales pages, and lead capture landing pages.
These backlinks serve as endorsements from other reputable sites, boosting your website’s authority and credibility in the eyes of search engines. Effective link-building strategies include guest blogging, influencer collaboration, and creating compelling content that naturally attracts links. By focusing on acquiring quality backlinks, you can improve your website’s search engine rankings and drive more organic traffic. Search engine results pages (SERPs) display both organic and paid results. Organic results are the non-paid listings that appear based on the search engine’s algorithm, while paid results are sponsored listings that appear at the top and bottom of the page.